Lifelong Learning - E-commerce Platform at SWPS University
Headquarters: Warsaw, Poland
Students: 17,500 at undergraduate, postgraduate, and doctoral levels
Campuses: 5, located in major Polish cities
With the increasing trend of lifelong learning and career transition in response to changes in the job market, shorter educational formats are being chosen more frequently than traditional bachelor and master degree programs.
The availability of informal and shorter courses has led to a significant number of individuals leaving higher education. These courses allow learners to quickly acquire knowledge that satisfies their need for specialization in a specific, narrow field. E-learning Market is valued at USD 198.2 Billion in 2022 and is projected to reach a value of USD 602.0 Billion by 2030. The SWPS University recognized the shift towards shorter educational formats and decided to effectively use its knowledge and expertise assets.
Creating an Easy-to-Use Ecommerce Platform: Developing a user-friendly ecommerce platform with a tailored design based on the Salesforce platform. Ensuring that the platform is easy to use and meets specific requirements while seamlessly integrating with existing systems requires careful planning and expertise.
Meeting Demanding Market Needs: Creating a shorter educational format that appeals to the demands of the market. Give opportunity to present dedicated courses that provide valuable knowledge in a condensed format while maintaining educational quality.
Exploring New Revenue Streams: Finding innovative ways to popularize science, generate additional revenue, and monetize educational offerings. Identifying opportunities to offer specialized courses, partner with industry, and create easily accessible educational content requires strategic thinking, market research, and creative business models.
Tailored Ecommerce Platform: We developed a cutting-edge, user-friendly ecommerce platform designed specifically to meet the university’s unique requirements based on Salesforce Experience and Education Clouds. Leveraging the power of Lightning Web Components (LWC) and the Salesforce Lightning Design System framework, we created a custom UX/UI that offered an intuitive and seamless user experience (https://kursy.swps.pl).
Dynamic Course Catalog Management: We implemented a comprehensive course catalog management system, allowing for easy updates, additions, and retirements of courses while maintaining a visually appealing and user-friendly interface consistent with the Salesforce Lightning Design System.
Mobile-Optimized Experience: The platform was designed to be fully responsive and optimized for mobile devices, providing students with a consistent and user-friendly experience across various screen sizes, while adhering to the principles of the Salesforce Lightning Design System for a cohesive visual aesthetic.
Salesforce Platform: The ecommerce platform seamlessly integrated with the Salesforce platform, the Education Cloud, allowing for the utilization of comprehensive data and functionality tailored to the needs of educational institutions.
Multi-Channel Customer Communication: The ecommerce platform utilized Salesforce Marketing Cloud to deliver personalized and targeted messages to customers through various channels, including email and SMS.
Secure Payment Gateway Integration: We integrated trusted and secure payment gateways, enabling students to make hassle-free online transactions with multiple payment options. This ensured a smooth and secure payment process for course purchases.
Personalized Course Recommendations: The platform utilized personalized recommendations based on individual preferences, past enrollments, and learning goals, enhancing the customer’s course discovery and selection process.
Learning Journey Tracking: Customers had access to a personalized dashboard where they could track their learning progress, view completed courses, earn certifications, and access relevant resources, providing a comprehensive learning experience.
Key features of the solution:
By addressing challenges, the university can overcome obstacles and successfully build an easy-to-use ecommerce platform with a tailored design based on the Salesforce platform. This will meet the demand for shorter educational formats, provide valuable knowledge, ensure accessibility, and offer convenient purchasing options for learners. Additionally, it will explore new revenue streams through the monetization of educational offerings, contributing to the popularization of science and the university’s financial sustainability.
- Ecommerce platform for short educational forms
- Pricing, order processes, invoicing, and Payment Gateway
- Course catalog management
- Progress tracking
- Customer management through loyalty programs
- Customer communication through email and SMS notifications
- Course and instructor evaluations
- Instructor profiles
- Creation of educational and certification paths
- Recommended product offerings
- Reporting capabilities
- Management of course recommendations and associations
- Platform RWD (Responsive Web Design) adapted to different screens that enable mobile access
Improved Student Experience: The tailored ecommerce platform, along with its user-friendly interface and mobile-optimized experience, has significantly enhanced the overall student experience. Students can easily navigate the platform, discover relevant courses, and seamlessly enroll, leading to higher satisfaction and engagement.
Increased Course Enrollment: With the dynamic course catalog management system and personalized course recommendations, the university has experienced an increase in course enrollment. Students receive tailored recommendations based on their preferences, past enrollments, and learning goals, resulting in higher participation rates and a more efficient course selection process.
Enhanced Revenue Generation: The implementation of the ecommerce platform, integrated with secure payment gateways, has facilitated hassle-free online transactions. This has resulted in a streamlined payment process and increased revenue generation for the university through course purchases.
Efficient Course Management: The comprehensive course catalog management system simplifies the process of updating, adding, and retiring courses. This efficiency in course management saves time and resources for the university staff, allowing them to focus on delivering quality education.
Data-Driven Decision-Making: The integration of the ecommerce platform with the Salesforce platform, including Education Cloud, has provided the university with access to comprehensive data and analytics. This data-driven approach allows the university to make informed decisions, optimize course offerings, and tailor educational programs to meet the evolving needs of students and corporate clients.
Enhanced Brand Image and Competitiveness: By leveraging innovative technology solutions, the university has established itself as a forward-thinking institution that embraces digital transformation. This enhances the university’s brand image, positioning it as a leader in the education industry and attracting students and corporate clients seeking modern and engaging learning experiences.
Long-Term Scalability: The implemented solutions provide a scalable infrastructure that can accommodate future growth and expansion. The ecommerce platform and integrated systems are designed to handle increasing demands and evolving requirements, ensuring the university’s ability to adapt and thrive in the long run.
Overall, the innovation and implementation of the ecommerce platform, with Salesforce capabilities, have delivered numerous benefits to the university. These benefits include improved student experiences, increased enrollment and revenue, streamlined administration, data-driven decision-making, enhanced brand image, and long-term scalability. Through these advancements, the university is better positioned to meet the needs of students, corporate clients, and the evolving educational landscape.