In 2020, the decrease in sales of new cars amounted to approx. 23%, and used cars – 10-15%. Currently, the challenge is to stabilize production due to the lower availability of raw materials.
However, there is also good news: the segment of cars with electric and hybrid drives is gaining ground. In the shadow of the pandemic, interest in spacious family cars, which are an alternative to public transport, has also increased.
The market presence of global producers favors the dispersion of representative offices on local markets. Transferring responsibility for sales and customer service to showrooms brings both benefits and challenges at different levels. It is popular to implement IT tools in representative offices that optimize sales and post-sales procedures. It can also be problematic to pass on process guidelines and ways of enforcing them to the teams of individual showrooms.
Often, the number of IT solutions used, their archaic character, limits the operational possibilities of sellers.
